Boost Virtual B2B Sales with Sales Assets & Brand Storytelling
Download the Enhanced Assets Best Practices Guide from Elastic
The growth of digital merchandising technology continues to transform the brand-to-retailer sales process. Incremental sales growth, cost savings and greater sustainability come not only from digital catalogs, but also from virtual merchandising,
Insights include:
• How to enhance digital assets that will result in increased sales
• How to create compelling product descriptions
• How to leverage brand storytelling
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Learn how enhancing digital assets can boost sales
As brands are continuing to replace their printed catalogs with digital tools, the importance of having assets like videos, alternate product photos, on-model imagery is becoming more and more evident. The key to optimizing the entire wholesale ecommerce process is to virtually showcase products through the use of enhanced digital assets.
01
Enhanced Digital Assets
This best practices guide is intended to transform the relationship between brands and retailers by helping them create a more collaborative approach to wholesale merchandising.
As brands are continuing to replace their printed catalogs with digital tools, the importance of having assets like videos,
alternate product photos, on-model imagery is becoming more and more evident.
02
Product Descriptions
When paired with enhanced digital assets, accurate and compelling product descriptions are equally important for both buyers and sellers.
We walk you through all the preparation and execution processes you need to make your digital assets have an impact.
03
Brand Storytelling
Relate your brand and products to the lifestyle or activity for which consumers use your products. In this sense, both retailers and consumers can develop an affinity with your brand and its story, in addition to learn about your products.
Using enhanced digital assets and B2B merchandising can support a brand story that more strongly engages retail partners and ultimately motivates individual consumers at sell-through, too.
“When compared to in-person B2B sales, virtual selling offers key advantages like speed to market, streamlined efficiencies, cost savings and a massive potential sales lift. The success of this approach hinges largely on the quality of the digital assets that brands use when merchandising to wholesale buyers in place of tangible product samples.”
Sawyer Frank
Senior Director of Global Sales, Elastic Suite