KAVU & Specialty Retail
When outdoor and lifestyle apparel manufacturer KAVU decided to upgrade their B2B ecommerce interface with their retailers they were looking for a technology partner that could not only meet but exceed their expectations. Providing specialty retailer partners with the most seamless, flexible, and feature-rich digital merchandising solution was their top priority and they could not risk anything short of a successful transition. And equally important was finding a provider who could deliver full enterprise-level platform integration within the smaller resource commitment available to a mid-sized brand.
KAVU management had their eye on Emerald’s Elastic platform for quite some time and were aware of what Elastic was doing with some of the largest global brands. When the Outdoor Industry Association (OIA) endorsed the platform, they recognized the emerging trend that B2B ecommerce was coalescing around Elastic as the industry-standard wholesale purchasing technology and knew it was the right choice for them.
“Prior to the Elastic roll-out, our specialty retail partners were using a combination of two separate KAVU web-based purchasing portals. The process had become outdated and it was difficult to provide an optimum buying experience for our retailers. The flexibility and ease of integration of the Elastic platform resulted in the creation of the ideal purchasing interface between our sales team and our specialty retailer network. Not only does it match the way we do business, but Elastic has provided the level of support needed for a successful deployment based on our allocated budget and current staffing levels.”
In-House Counsel/Technology Manager